"Because...you're looking for a getaway with friends that has Insta-clout and activities on top."
For millions of readers or readers around the world, style bible Cosmopolitan is the definitive guide to what's hot.
And when its writers clapped eyes on The Five Turrets, it was love at first sight.
The magazine featured the Scottish Borders holiday home in its August 2020 Great Outdoors roundup of "the most weird and wonderful places to stay in the UK countryside".
"Ever dreamed of sleeping in a giant conker or a mini fairytale castle? Of course you have!" the magazine enthused, urging readers to "just think of the photo opportunities".
Describing the self-catering property as "a fairytale miniature castle on the Scottish Borders that dates back to 1870", the magazine thought "all the turrets and brickwork give it a Disney-castle vibe that we’re very into."
Readers were told that "you’ll fall in love with the exterior, but prepare to be blown away by the inside too. Stroll past the white piano in the hall into a double-storey open-plan lounge and kitchen, with teal-coloured sofas, an eight-seater table, wood floors and a grey kitchen that would definitely be Pinterest-ed by interiors geeks."
They loved the mezzanine library and the "rows and rows of books and a large screen for the Netflix night of your dreams".
And the decor also received the Cosmo seal of approval: "Four bedrooms are painted in shades you know you love but haven’t got round to trying at home yet - like dark green and burnt orange - with bronze bedside lamps and soft white linen adding to the hotel-style experience."
They liked the idea of a personal chef and the easy access to Selkirk's restaurants and were very taken with the sheer range of activities on offer, picking out Land Rover safaris and the opportunity to spot a golden eagle alongside popular activities like cycling and hiking.
The Five Turrets was recommended to the magazine by the team at Sawday's, which features the property in its ever-popular guide.